Branded

Posted on January 25th, 2008 by Community Theatre.
Categories: News.

Christmas Presence

In case you missed it, CTE was in Emporia’s annual Christmas Parade on November 27th of last year. We had a great time with it but something was amiss.

It soon became apparent that, as beautiful as our red CTE banner is, very few people in the crowd knew what that ‘cte’ in the stage light logo actually stood for! This is a sad state that we are attempting going to remedy.

Just Give Us A Sign

Even though Community Theatre of Emporia has been around for over 26 years, apparently we have not been brash or bold enough to blow our own horn very loudly. This is something we are determined to change.

One of the first forays toward this end is the unveiling of the new and, frankly, pretty darn spiffy, logo at left.

Not only does it have the traditional (although updated) stage light with ‘cte’ emblazoned on it, it also includes the name of our faithful troupe of ever changing entertainers.

Yessir, right there for all to see in gen-u-wine simulated 3D chrome letters, it says, ‘Community Theatre Of Emporia’ for all who care to look. Nothing shy or ambiguous about that is there?

Guerrilla Gorilla Marketing

We are intent on becoming the 400lb gorilla about town. The thing that cannot be ignored. I know, unsubtle, but what are a bunch of struggling ‘artistes’ to do?

Being subtle hasn’t really worked for us. Genteel, sophisticated, intellectual, approaches just don’t seem to fly in this universe,

BOLD

**FLASHY**

and

WILD!

however, seem to get noticed, commented on, and talked about.

The rule of thumb here: ‘There is no such thing as bad publicity’.

All we can say is look out Emporia, here we come!

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